Martin Groeger and Stefan Lucut came up with the idea to build a Berlin based branding and design studio with an original image and an original voice. They called it Baubauwerk and it was born in 2015. Baubauwerk is the formal coming together of two experienced design professionals. Before that, Martin and Stefan had produced the independent fashion magazine Jpeople and collaborated for clients such as Converse, G-Star, Nike and French Connection.
The Timişoara architecture biennial (BETA) is an euro regional platform for dialogue and collaboration, whose main purpose is to improve the processes through which we build our cities.
BETA 2016 aims to generate a responsible dialogue regarding architectural education, continuing education and the architectural practice, as well as to stimulate the engagement of and the professional use of dialogue and collaboration methods by the representatives of the administration, the professional body and the civic society.
FakePR is anything but what its name suggests. Our agency, founded in 2005 by Clare and Mike Langhammer, stands out for its unpretentious and accessible approach to public relations and brand consulting, offering real strategies and solutions to an exclusive portfolio of clients. Building long-term and rewarding relationships with these clients is at the core of the company, with a focus on nurturing a brand’s image and relevance in changing markets.
Cornelia Bartsch is the owner of Izaio Management, a Berlin based model agency. She contacted Baubauwerk as she’d fallen in love with our design of the number 16 on the back cover of the sixteenth issue of JPeople Magazine. We developed a new logo and corporate identity for her with the direct aim of securing better results for her brand across different media. It began with a new visual identity including logos, promotional material, a new website, a printed style guide and a brand that allowed the client to use the identity independently. Three years on and Cornelia is still very pleased with our work, especially the website which remained timeless, fresh and contemporary.
Rumänische Kulturinstitut Wien
We made a series of posters for Rumänische Kulturinstitut Wien as part of a semi-permanent exhibition highlighting all their big events to date. The work for this project was spread over two months and took two weeks to assemble in the actual space. The posters are not the only visible things we did but they are the most powerful visuals. The project was awarded the Bronze Award in the Miscellaneous Printing category at European Design Awards 2011.